Services Marketing: Concepts & Applications

Dear Professor, Please find the link https://www.edx.org/course/services-marketing-concepts-applications which has the course intro video and write up. ABOUT COURSE Course Title: Services Marketing: Concepts & Applications Course Code: M103x Brief Description: The course will help learners understand the core concepts of marketing services and their applications across industries and businesses from a customer as well as a managerial perspective. Full Description: The spectrum of services is remarkably diverse. As consumers, we continue to add services to make our lives simpler, productive and more enjoyable. Be it banking, healthcare, hospitality, airline, communication and connections. One way or the other, we consume and experience a variety of services everyday. New services are being launched regularly. Many of them have transformed the industries and the economies. This course aims to equip learners to understand the opportunities and challenges in marketing and managing services. You will understand about the characteristics of services and their implications on conceptualization, design and delivery. You will also get to understand the need for coordinated organizational effort through marketing, human resources and operations in delivering superior service. Drawing on research and examples from successful businesses, this course will equip learners with frameworks and models that can be applied in a variety of service contexts. The discussions in the course will revolve around the fundamental concepts of services marketing and best practices across industries and business models. What you’ll learn: Fundamentals of services marketing Strategic and tactical aspects of services marketing Branding services Services marketing mix Delivering service value Service quality and excellence Course length: 6 Weeks Estimated hours: 3-5 hours Course level: Introductory Course Staff: Prof. Shainesh G Subject field: Primary: Business & Management Warm regards, Tilak Thomas Business Development Digital Learning Indian Institute of Management Bangalore Bannerghatta Road, Bangalore 560076 Tel: +91-80-26993292| Mob: +91 98860 90470 www.iimbx.edu.in https://ctm-iitm.iimbx.edu.in/ https://www.linkedin.com/company/iimbxonline https://instagram.com/iimbxonline?igshid=1tey4fx8bvvto https://www.youtube.com/c/IIMBxOnline https://www.facebook.com/iimbxonline/ https://twitter.com/iimbxonline?s=09