Google AdWords primarily used for ... Content writing Graphic design Social media advertising Online advertising
1. What is considered a “dark pattern” in digital marketing?
→ Using misleading design to manipulate users into making unintended decisions
2. Which form of business allows the general public to buy shares of ownership?
→ Public corporation
3. Which type of PPC ad is best suited for showcasing multiple products in a single ad format?
→ Shopping Ads
4. What is the main purpose of measuring leads and conversions in content marketing?
→ To assess how effective content is in driving business goals
5. What type of content is typically used as a lead magnet in content marketing?
→ E-books and whitepapers
6. Which component of digital marketing involves optimizing a website to improve its visibility over search engines?
→ Search Engine Optimization (SEO)
7. Which of the following is/are best practices for video SEO?
→ Including appropriate keywords in tags and titles
8. What is the primary goal of the CAN-SPAM Act?
→ Control email marketing by limiting spam
9. Which metric is commonly used to measure customer satisfaction?
→ Net Promoter Score (NPS)
10. What is a unicorn in the start-up?
→ A start-up valued at over $1 billion
11. What is an RSS feed in podcasting?
→ A format for distributing podcast episodes
12. Which tool(s) is/are primarily used for keyword research, backlink checking, and competitor analysis in content marketing?
→ Ahrefs
13. What is the primary payment model of PPC advertising?
→ Pay for clicks
14. What is the primary function of a start-up accelerator?
→ Offering short-term, intensive programs to help startups grow
15. Which of the following is an internal factor that influences entrepreneurs?
→ Technological Capacity
16. What is the function of a Call-to-Action (CTA) in tweets?
→ To encourage users to take a specific action
17. What is an "Impression" on Twitter?
→ The number of times a tweet is displayed
18. Podcasts differ from traditional radio broadcasts because they—
→ Can be accessed on-demand
19. What is the purpose of a break-even analysis in a new venture?
→ To calculate the minimum sales volume needed to cover costs
20. What is the main advantage of forming a Limited Liability Partnership (LLP)?
→ Partners have limited liability and operational flexibility
21. Why is proficiency in reporting and analytics tools important in digital marketing?
→ To measure performance accurately and optimize campaigns
22. What is the purpose of Link Sharing on Twitter?
→ To drive traffic to websites or landing pages
23. Which of the following is/are critical factor(s) in video personalization for marketing?
→ Implementing AI-based dynamic content personalization
24. What is cash flow management?
→ Monitoring, analysing, and optimizing cash inflows and outflows
25. Which of the following tools is used for competitor analysis in digital marketing?
→ SEMrush
26. How can businesses monitor their competitors on Twitter?
→ Using Twitter Lists
27. What is a commonly used platform for finding freelance digital marketing jobs?
→ Fiverr
28. Which of the following is a benefit of a well-integrated digital ecosystem?
→ Improved customer experience
29. What is the primary goal of content marketing?
→ To create valuable and relevant content for a target audience
